Peachylean Brand

This female-run athleisure brand leaves no woman behind by offering amazing products for women of all shapes and sizes! Their hero product is high-waisted, super comfy, bum-sculpting, sweat-proof, supportive leggings that lift you up and never let you down! Plus they're double-lined in the tum & bum!

You’re the bee’s knees.

Peachlyean has a wonderful community full of amazing women, who share their stories and support each other on their journeys. One woman climbed Mount Everest. One woman went from not being able to swim to becoming a triathlete... in five months!!! And one woman who hadn't left her house in four years found the amazing courage to walk her kids to school... in a pair of Peachylean leggings.

  • Get a consistent look and clear message.

    Get everyone from creative to customers on the same page.

    In 2020 Peachylean was evolving from a kitchen table business to an international brand. The founder was going on Dragons Den (Shark Tank UK) at the end of the year and wanted to walk through those scary elevator doors feeling confident about the brand look and clear about the brand message.

    It was integral to get everyone, from the creatives to the customers, on the same page. That way the team could delegate and trust their partners to be on brand and customers could easily spot that this was a brand that sees them and cares about them.

  • Celebrate the epic in the everyday.

    Help women fire their inner critic by showing them how epic they are in their everyday life, so they can feel comfy in their skin.

    You know how it can be easy to feel like success is something that lives over the horizon? As if we'll finally be able to feel comfy in our skin once we win that promotion or lose that weight or earn our stripes?

    Well we believe that happiness is not the result of change, but the first ingredient. We want people to feel comfy in their skin, exactly as they are, right now. Because when we're happy to be ourselves, we're free to become anyone we want to be.

    That's why Peachylean celebrates the journey, not the destination: the little things along the way that make life special. The epic moments in the everyday. Like having a good auld stretch on the couch, taking the doggo for a walk or running for the bus! Every little counts.

  • • Jan 2021 revenue was higher than the whole year of 2019

    • Client won investment on Dragon's Den (Shark Tank UK)

    • Team is confidently sharing the brand message in the media

    • Partners (like the PR team) are feeling "energized and flowing with ideas"

The logo.

Not your average heart. It represents the iconic heart stitching on the back of all Peachylean leggings. The variety of patterns, shapes, and colors represent the different shapes and sizes of Women’s amazing bodies. The number 23 had a significant meaning to the owner so it was hidden in the icon, can you find it?


Project Details.

  • Brand Strategy

  • Logo Design

  • Brand Guide

  • Style Guide

  • Messaging Guide

  • Marketing + Social Media Support

The Team.

CORTNEY WALKER
Brand Strategist
& Designer


NICK Ó
Brand Strategist
& Designer


Project Reviews.

  • "Working with you guys was like entering Disneyland for brands

    Sharon, CEO

  • "The heart and core of everybody in our team is in that messaging

    Fiona, COO

  • "It makes me want to buy their leggings

    Erin, PR Team

Let us show you what we can do for your brand!

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